Instead of the government building, Kids Cafe · Manse Challenge… Local governments also step forward to ‘save small business’
# An alleyway shopping area on Sanjeong-gil, Gwangsan-gu, Gwangju Metropolitan City, with about 1,000 small business stores. A few years ago, the business district began to noticeably decline. In response, nearby merchants, residents, foreign residents, social groups, and experts gathered to form the ‘Sanjeong-gil Alley Council’ and put their heads together. The ‘Alleys You Want to Come Again’ was created and operated under the Residents’ Association, and the ‘Manse Challenge’ was promoted to attract a floating population. In order to increase the attracting power, a signboard was erected for the proprietors of the alleyways of the mountain road, and marketing was also conducted to provide a total of 60 million won worth of benefits when those who achieved 10,000 steps of Walk-on use the alley shops. As a result, 6,111 people participated, resulting in related sales of 522 million won, 8.7 times the input budget. In June of last year, it was designated as the No.
This case was selected as the grand prize at the ‘Alley Economic Recovery Support Project Best Case Presentation Contest’ hosted by the Ministry of Public Administration and Security last year. The phenomenon of regional hollowing due to the backwardness of the old downtown is a common problem faced by alleyways across the country. In some regions, the ‘straw effect’, in which consumption flows out to the metropolitan area, is a situation that is concerned about the collapse of the local economy and the disappearance of provinces. How are each municipality responding?
Maekyung Economy thoroughly investigated the small business support policies of 200 local governments across the country, and also looked for good cases that other local governments could benchmark.