The reading industry where shrimp swallowed whales… 40 stores Ato Study acquires 200 ‘Tods’
Ato Study (CEO Lee Dong-jun and Yang Kang-min), who runs the reading room brand ‘Green Lamp Library (hereinafter referred to as Green Lamp)’, has acquired the reading room brand ‘Tods Study Center (Tods)’. In the sense that Green Lamp operates about 40 stores and Tods operates more than 200 stores nationwide, the industry sometimes gives an evaluation that ‘a shrimp swallowed a whale’.
In addition, Ato Study completed the 9 billion won Series A investment from Megastudy Education, Hana Ventures, and Umi Global. Green Lamp Library, which Ato Study has been operating as its main business, is the largest direct-managed reading room brand in Korea. The Green Lamp is a learning motivator S2E (Study to Earn) that converts the time students study, i.e., the time spent in the reading room into data, so that you can know how much time you study among branches nationwide, and accumulate them as points to receive rewards. differentiated by system.
Through this, the industry’s evaluation is that the reading room business, which had been limited to providing a simple space, has been upgraded to a learning care product that combines space and Edutech.
* Collaboration with Megastudy
In addition, external cooperation is being developed in earnest. Megastudy Education, the largest company in the domestic education industry, which also participated as an investment company, decided to develop a new type of learning space business based on edutech services and contents. With Umi Global, another investment company, it plans to maximize synergies with a space-based business that combines Ato Study with its affiliate Umi Construction.
Hoon-mo Kang, managing director of Hana Ventures, who led this investment, said, “The reading room and study cafe market have only experienced improvement in facility comfort and quantitative expansion, but no qualitative improvement. We will grow into a highly regarded company leading an advanced study culture by completely innovating.”
[ⓒ 매일경제 & mk.co.kr, 무단전재 및 재배포 금지]