What is the 'Grand Prize of the Year' for Barra Ice Cream chosen by 500,000 consumers?  (Courtesy of Baskin Robbins)
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What is the ‘Grand Prize of the Year’ for Barra Ice Cream chosen by 500,000 consumers?

What is the ‘Grand Prize of the Year’ for Barra Ice Cream chosen by 500,000 consumers? (Courtesy of Baskin Robbins)

Baskin Robbins, run by SPC Group, announced the final winner of the ‘2022 Ice Cream Contest’, which was selected through a public vote.

This contest, titled ‘BR NEXT ICECREAM CREATORS’, is a customer-participating event in which consumers create and apply for an imaginary ice cream recipe directly and then release it as an actual product. Through an online public vote held from April 12 to 26, ‘Am I Einspener?!’ was selected as the grand prize out of a total of 31 nominations.

‘Am I Einspener?!’ has a taste reminiscent of a soft and sweet Einspener, and was selected as the first prize winner with a total of 37,867 votes. The winner will be awarded a prize of 10 million won. ‘Am I Einspener?!’ is scheduled to be released as an official Baskin Robbins Taste of the Month product in September.

As the 2nd and 3rd place winners, ‘Haha’, a mixture of coffee ice cream and dark chocolate ice cream, and ‘Sweet Strawberry’, which was made with strawberry and milk chocolate ice cream with chocolate syrup as a motif, were selected respectively. Also, ideas about desserts that are popular on social media such as ‘Remember plums,’ ‘Who moved my kaya jam?’, and ‘Peach is this ermango?’ As the special prize of the judges, the flavor of ‘King Bean Trache’, which is reminiscent of bungeoppang by adding red beans and cream syrup to cream puff ice cream and vanilla ice cream, was selected.

In the 2022 ice cream contest, about 80,000 people participated in the idea application and a total of 520,000 people voted, recording the highest participation rate ever. For more information on the winning entries, please visit the official website of the Ice Cream Contest.

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