7-Eleven and Ministop are running promotions to commemorate the brand integration.  (provided by 7-Eleven)
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‘Half-price DAY when the two meet’… May 7-Eleven-Ministop first integrated promotion

7-Eleven and Ministop are running promotions to commemorate the brand integration. (provided by 7-Eleven)

Convenience stores 7-Eleven and Ministop announced on April 25 that they would hold a ‘Half Price Day’ promotion during May to commemorate the brand integration. This is the first integrated promotion after brand integration.

During the promotion period in May, 7-Eleven and Ministop offer an exceptional benefit of selling about 50 popular products at half price. In addition, to commemorate the brand integration, two kinds of ‘Jak-kong Triangle Gimbap’ and ‘Hanmaeum Bibimbap’ will be introduced.

Target products that can be purchased at half price range from instant food to general products. This includes instant foods such as ‘Seven Cafe’, ‘Fried (instant chicken)’ and ‘soft ice cream’, as well as popular convenience stores such as Kokcal Corn, Gana Chocolate, and Cantata Coffee. However, you can purchase at a 50% discount only if you pay with Lotte, Woori, or Hana cards.

In addition, two types of ‘Twin Samgak Gimbap’, introduced to commemorate the brand integration, collaborated with the famous YouTuber ‘Twin Luge’ characters. It was designed using the appearance of twin characters wearing uniforms from both companies. The ‘Hanmaeum Bibimbap’, which will be presented together, has a bibimbap menu selected to have the meaning of harmony and fusion, and contains two fried eggs as both brands launch together.

These products can be purchased at 7-Eleven stores nationwide from April 26 and at Ministop from May 4. To commemorate the launch of the product, from May 4 to 11, carbonated beverages will be given to those who purchase Samgak Kimbap, and cup noodles will be given to those who purchase Hanmaeum Bibimbap.

The two convenience stores were integrated on March 22, when the Fair Trade Commission approved Lotte Group’s convenience store operator Korea Seven (Seven-Eleven) to acquire Ministop Korea. At that time, the Fair Trade Commission approved this, expecting that 7-Eleven, the third-largest in market share, and Ministop, the fifth-largest, would reduce the gap between the first and second operators and increase consumer convenience.

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Reference-www.mk.co.kr

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