He said he was the beneficiary of endemic... Why did Enterjoo falter even after lifting the distance?

He said he was the beneficiary of endemic… Why did Enterjoo falter even after lifting the distance?

Entertainers, which had been expected to have a positive outlook for the complete lifting of social distancing, have been stagnating this month. This is different from the expectation that the industry will benefit from the lifting of the distance.

On the 22nd, the 4 domestic entertainment companies (SM Entertainment, JYP Entertainment, YG Entertainment Hive) drew a weak trend even in the domestic stock market rising.

Hive, a listed company on the KOSPI, closed at 254,500 won, down 2.49 percent from the previous trading day. This has been a steady decline since the 13th (301,500 won). Last month, Hive climbed up to 300,000 won with an offline performance of his group BTS (BTS), but this month it seems to be on a downward trend.

SM, JYP Entertainment, and YG Entertainment, listed on the KOSDAQ, are also showing a similar trend. On this day, SM Entertainment closed the transaction at 68,900 won, down 2.27% (1600) from the previous trading day. At the shareholders’ meeting on the 31st of last month, which had a conflict with shareholders, expectations for an improvement in the governance structure continued, and the record high of 85,900 won was recorded, but it has been declining since. Currently, it is difficult to reach the 70,000 won level.

JYP Entertainment and YG Entertainment are unable to get out of the slump as the 60,000 won per share line collapsed. On the same day, YG Entertainment closed at 56,700 won, down 2.91% from the previous trading day, and JYP Entertainment at 57,600 won, down 2.21%.

In particular, in the case of YG Entertainment, the weakness is getting longer as it has fallen 17.2% (12,200 won) in this month alone. Big Bang’s comeback after 4 years, iKON and BLACKPINK’s full group activities this year, and interest in Treasure and WINNER are still there, but they don’t seem to be reflected in the stock price.

Lee Hwan-wook, a researcher at IBK Investment & Securities, said, “In the domestic media and entertainment sectors, the industry that has seen the most remarkable share price rise over the past three months is album production, including Hive, SM, JYP, YG. This is the main reason for the stock price increase.” “However, since last week, stock prices have been undergoing correction due to momentum pre-projection, etc. However, as K-pop artist IP and essential global competitiveness continue to expand, long-term growth momentum will still be attractive.”

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