Car manufacturer Stellantis brings Amazon into the cockpit

Status: 06.01.2022 10:49 a.m.

The car manufacturer Stellantis is driving the development of a digital cockpit. To this end, the parent company of Opel has now secured a collaboration with a prominent partner.

Stellantis wants to work with the tech giant Amazon on the development of infotainment systems in vehicles. The automaker, to which the brands Peugeot, Chrysler, Fiat and Opel belong, wants to embed Amazon’s voice assistant Alexa in its new digital cockpit, which is due to come onto the market in 2024. This was announced by both companies at the CES technology fair in Las Vegas.

With the deal, the Opel parent company also secures cooperation with the cloud service division AWS, which the Stellantis vehicles are to fall back on. The carmaker had already got support from the Chinese contract manufacturer Foxconn, which is best known as a manufacturer of Apple devices, for the development of its digital cockpit.

The car as a “place of longing”

The digitally networked car will become a personalized living space and a “place of longing” where people like to be at any time, said Stellantis boss Carlos Tavares. Amazon CEO Andy Jassy said the company laid the foundations for transforming Stellantis from a traditional automobile manufacturer into a leader in software-driven development and engineering.

According to a further agreement, Amazon will also become Stellantis’ first buyer of Ram ProMaster electric delivery vans, which are due to hit the market in 2023. Amazon wants to put thousands of vehicles on the road in the United States every year, it said. The online retailer had so far relied primarily on the US start-up Rivian for the electrification of its fleet and announced that it would buy around 100,000 electric Rivian delivery vans over the years.

Competition for supremacy in the automobile market

For Amazon, the agreement is an important success in the race for space in the car. Because other internet companies like Google also want to place their voice assistants prominently in networked vehicles.

Car manufacturers and tech companies have been driving the further development of vehicles together for a long time and want to make the car world more digital. Stellantis is working with Google’s sister company Waymo on the development of Robotaxi, while Amazon has its own developer of technology for autonomous driving in-house with the takeover of the start-up Zoox.

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