Over-the-counter retail is lagging behind the online boom

Wednesday, 11/24/2021 8:41 AM from


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A shopping center from the inside. (Symbol photo) © IGphotography / E + / Getty Images

WIESBADEN (dpa-AFX) – Even after the reopening of many shops in the spring, online retail continues to grow significantly faster than stationary retail. From May to September of this year, Internet retailers increased their sales by 8.8 percent compared to the same period last year, as the Federal Statistical Office reported on Wednesday. In the same range, sales in retail sales stagnated with a slight minus of 0.2 percent. So stores have barely benefited from the reopening after the month-long lockdown.

Compared to the pre-crisis year, brick-and-mortar retailers achieved an increase in sales of 2.9 percent in 2021, but remained significantly behind online retail, which recorded an increase of 36 percent. This continued a trend that has been clearly visible since 2015. The corona crisis accelerated development in 2020 and 2021. “The Internet and mail order business is a permanent winner of the Corona crisis,” the statistics office concludes. Online users regularly achieve the strongest increase compared to the previous month in November, when the discount campaigns on “Black Friday” and “Cyber ​​Monday” heat up pre-Christmas business./ceb/DP/mis


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